Saudi’s Events Investment Fund acquires stake in Tahaluf, aims to boost events sector

Saudi’s Events Investment Fund acquires stake in Tahaluf, aims to boost events sector

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Saudi Arabia has become an influential international hub in recent years thanks to visionary initiatives and strategic partnerships.

Efforts are being made to diversify the economy, increase the efficiency of key sectors, enabling the nation to play a central role in the global landscape, attracting investments and opportunities.

In what is a milestone acquisition, Events Investment Fund (EIF), a multibillion-dollar government sponsored fund, has acquired a significant stake in Tahaluf, a Saudi-Arabia-based large-scale live events company. EIF is joined in the acquisition by SELA, the Public Investment Fund-owned event production company renowned for its creation of spectacular event experiences.

Tahaluf was created through a strategic joint venture between international Academic Markets, B2B Markets and Digital Services Group Informa and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP). The partnership aims to bolster the events industry in the kingdom.

An official signing ceremony was held at Informa’s London headquarters on July 26.

Meanwhile, under the leadership of Crown Prince Mohammed bin Salman bin Abdulaziz Al-Saud, EIF aims to develop a sustainable infrastructure for the culture, tourism, entertainment and sports sectors across the kingdom, by deploying a $3.7bn fund to build 35 venues.

EIF-Tahaluf partnership

An anchor tenant in EIF’s flagship exhibition centre, Tahaluf,