Snap Inc. to showcase augmented reality technology at Leap 23

Snap Inc. to showcase augmented reality technology at Leap 23

Riyadh, Saudi Arabia — Snap Inc. announces its first-ever participation in LEAP 23, the world's largest international technology conference, which will be held in Riyadh, Saudi Arabia, from February 6 to 9. The event is organized by the Ministry of Communications and Information Technology in partnership with the Saudi Federation for Cybersecurity, Programming and Drones, and Tahaluf.

Snap Inc. will participate in the conference under the theme "Taking the next big LEAP in AR disruption." Augmented Reality (AR) combines the power of computing with what we see and experience right in front of us in the real world. By using AR, Snap provides impactful solutions for advertisers and brands to reach their target audience.

"We believe that Augmented Reality is the next big technological advancement that's going to impact almost every industry, including retail, significantly," said Abdulla Alhammadi, Regional Business Lead for KSA Market at Snap Inc.

"Companies and brands that adopt a winning augmented reality strategy now will have a competitive advantage in the future. And we're building loads of this innovation from the region, given the digitally-active audience, while those who are late to adopt or consider AR as part of their strategy will face a daunting challenge to catch up;