Speed of Saudi innovation ‘wowing’ UK, says British trade campaign executive

Speed of Saudi innovation ‘wowing’ UK, says British trade campaign executive

RIYADH: UK delegates at the GREAT Futures Initiative Conference have been “wowed” by Saudi Arabia's business landscape, according to a senior British trade executive. 

Speaking during an interview with Arab News, Kate Taylor Tett, director of the GREAT Britain and Northern Ireland Campaign, noted that the event served as a catalyst for change and progress by facilitating cross-sectoral collaboration and dialogue between counterparts from both nations.

She also stressed the fast pace of innovation observed in Saudi Arabia, which has left a strong impression. Speed of Saudi innovation ‘wowing’ UK, says British trade campaign executive