UnifonicX SaaS Accelerator Program empowers start-ups

UnifonicX SaaS Accelerator Program empowers start-ups

UnifonicX, the investment arm of Unifonic, successfully concluded the second edition of its entrepreneurial Accelerator Program recently. The participants of the Accelerator Program underwent a variety of hands-on learning activities - including live workshops, individual mentoring sessions, and online training.

The program reiterates UnifonicX’s commitment to foster and invest in SaaS startups through Accelerator and a Venture Builder in order to encourage entrepreneurship in Saudi Arabia. Executives and technical teams from Unifonic, a leading engagement platform and CPaaS provider in the Middle East, were involved in mentoring the start-ups. The program offered opportunities for start-ups to engage with a wide variety of local and global industry leaders who served as mentors and guest speakers in the fields of product development, marketing, sales, law, finance, and investment.

The 12-week program provided training and mentorship to nine promising SaaS startups from Saudi Arabia, Egypt, UAE, and New Zealand and Pakistan and concluded with a demo day held at the Center for Digital Entrepreneurship (CODE) in Riyadh. During the demo day, the nine high-potential start-ups presented their innovative SaaS startups and capabilities to angel investors, tech VCs, and representatives of the entrepreneurial ecosystem. The start-ups pitched their innovative business concepts on how SaaS solutions could