Vibe Martech Fest 2022 – Microsoft showcases how Dynamics 365 CRM delivers predictive CX for stronger marketing strategies

Vibe Martech Fest 2022 – Microsoft showcases how Dynamics 365 CRM delivers predictive CX for stronger marketing strategies

The largest CX, marketing and advertising technology event, Vibe Martech Fest, took place in Riyadh this month, where Microsoft participated as a silver sponsor, meeting with marketing and sales professionals across The Kingdom.

Microsoft showed CMOs how updated AI solutions can help marketing teams connect with sales to deliver a deeper, more personalised customer experience through seamless integration of Dynamics 365 CRM with Business Central and BizApps, like Microsoft Azure their cloud platform.

Hosting a keynote session for CMOs, Microsoft’s KSA Chief Operations Officer, Rayan Zahid, presented “Transform your marketing”; discussions on the role of technology and smarter automated solutions in nurturing customers through their buyer’s journey.

“Customers today want real connections with brands that go beyond simple personalisation,” said Zahid. “They want high-quality experiences that improve the way they live and work. To maximize reach and ROI, marketers must think beyond a linear customer journey and connect experiences across marketing, commerce, sales, and service.”

Microsoft also supported the event from their booth for both days, with their BizApps sales team and partner Alfapeople, hosting roundtables and meeting clients to talk about their business transformation, showcasing how they can effectively do more with less in challenging economic times.

Microsoft’s Dynamics 365 Marketing CRM was the