Water parks tap into digital transformation to offer innovative & fun experiences

Water parks tap into digital transformation to offer innovative & fun experiences

Riyadh: Not wanting to be left out in the era of digitization when intelligent automation rules the roost, the water parks sector has been exploring new technologies to improve its operations.

Organizations all over the world are looking to create touchless experiences to streamline operations to reduce costs and pain points, which makes countries like Saudi Arabia double the size of its economy to $1.6 trillion, adding an additional $293 billion by 2030, according to a new study by Automation Anywhere.

WhiteWater, the world’s largest supplier of water parks and services, has expanded beyond the world of attractions with a software arm called Vantage, which was awarded the 2022 International Association of Amusement Parks and Attractions (IAAPA) Impact Award for its ability to simplify the entrance process for guests and operators. Vantage enables guests to obtain their water park passes from the comfort of their homes, eliminating long entrance lines at the turnstile.

Jeremy Gray, VP of Business Development at WhiteWater, said: “The implementation of technology in the entertainment space not only helps create a safer experience for guests but gives park operators more insight into the overall guest experience, enabling them to leverage that to make more money.”

He added: “Knowledge is power.