Abu Dhabi-based Fenix launches ride-hailing service in Bahrain

Abu Dhabi-based Fenix launches ride-hailing service in Bahrain

Fenix, an Abu Dhabi company developing electric mobility and deliveries platform in the Greater Middle East, has launched Fenix Taxi, a regional ride hailing service in Bahrain. The electric mobility platform currently operates in five countries in the region and is planning to add the new offering across its footprint starting with two other markets over the summer. With this launch, users will have the convenience and flexibility to pick from a variety of mobility alternatives from the platform, all while earning loyalty advantages through the network’s rewards programme and using the platform’s integrated Fenix Pay wallet. Consumers may get market convenience items, rent shared e-scooters and e-bikes, subscribe to personal MyRide e-scooters, and hail a cab all from one app. Jaideep Dhanoa, co-founder and CEO of Fenix commented: “Instead of force fitting one product for everyone, providing choice empowers consumers to choose the right ride for the right time, so people can move more and do more. Often the best option is a car, and now cars are also available through the Fenix platform. But if that car ride is too expensive because of surge pricing or is taking too long because of traffic, consumers have other options to