Backlite Media launched an iconic digital billboards

Backlite Media launched an iconic digital billboards

On February 22, Backlite Media launched the Jawhara, one of Dubai's most unique and iconic digital billboards. Located in a prime position on the Sheikh Zayed Road, opposite the Museum of the Future, between The World Trade Centre and Dubai Mall, The Jawhara will be seen by an estimated 500,000 people every day. James Bicknell, CEO at Backlite Media, said, "Launching the latest in our Landmark Series, The Dubai Jawhara is a truly iconic digital advertising structure, up there along with the world's best advertising signs. We are proud of our continued innovation in the Dubai digital outdoor advertising space." The Dubai Jawhara's awe-inspiring structure was built by Yerevan Steel with assembly and finishing by Blue Rhine Industries, who are experts in the field of large-format outdoor digital signage displays. The screens were manufactured by Daktronics, a highly sought-after leader in digital billboard technology. The Jawhara consists of two screens with a total display area of 177m2 and an impressive colour capacity of 281 trillion colours. Each screen has a display Intensity of 10000 nits which have 256 levels of brightness controls. Standing at 24 meters high, the new digital screen is sure to garner attention and display a brand's