Digital marketing led by digital natives: Dubai-based agency 199X is differentiating itself with a simple-yet-significant value proposition

Digital marketing led by digital natives: Dubai-based agency 199X is differentiating itself with a simple-yet-significant value proposition

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- Dubai-based digital marketing agency 199X, with its all-90s-born workforce, adds an interesting dimension to digital marketing: Who knows the digital ways better than those whose childhoods coincided with the emergence and evolution of the internet and associated technologies.

Dubai, UAE: 199X, a Dubai-based creative digital marketing agency with operations across the MENA region, is making waves with its unique value proposition of strategies conceived and executed by digital natives. Its name, 199X, connotes the decade that witnessed the emergence and rise of the internet, with “X” standing for different years in the 90s.

Led by 24-year-old Khaled El Masry, who is the Managing Director & Head of Operations in the MENA Region, 199X comprises a number of 90s-born marketers with a digital dexterity that comes naturally to them. Their innate digital acumen has led to unmatched end-to-end service offerings and a 40% year-over-year growth rate in the number of clients, since 2020.

With offices in Dubai and Cairo, and operations across the MENA region, 199X boasts a client portfolio that speaks for itself: Tefal Arabia, Moulinex Arabia, BeKind Snacks ME, Optimum Nutrition, Nivea, Brunch, Rich Bake, Uber, and Reckitt Benckiser, among other leading companies. 199X’s understanding of local sensibilities and its digitalization-powered