Emerging Markets Rankings Show African Gains in Digital Readiness

Emerging Markets Rankings Show African Gains in Digital Readiness

Leading African economies that have struggled to improve their infrastructure, business conditions and overall competitiveness are generally performing better against other emerging markets in areas that measure their digital skills and sustainability.

That’s one of the findings of the 2022 Agility Emerging Markets Logistics Index (https://bit.ly/3uzQjyo), a ranking of the world’s 50 leading emerging markets.

Kenya ranks No. 28 in the overall Index but is 17th in digital readiness. South Africa, No. 24 overall, is 21st in digital readiness. Likewise, Ghana is 32nd overall and 23rd in digital readiness.

The Index, now in its 13th year, ranks countries for overall competitiveness based on their logistics strengths, business climates and, for the first time, their digital readiness – all factors that make them attractive to logistics providers, freight forwarders, air and ocean carriers, distributors and investors. The Index includes a survey of 756 supply chain industry professionals.

Digital readiness assesses digital skills, training, Internet access, e-commerce growth, investment climate, and ability to nurture startups, as well as sustainability factors such as renewable energy mix, lower emissions intensity and green initiatives.

“The connection between a country’s digital capabilities and growth prospects is undeniable,” Agility (www.Agility.com/en/) CEO Tarek Sultan said. “The competitiveness of emerging markets countries will be