Indian women’s wear start-up breaks into UAE as first international expansion

Indian women’s wear start-up breaks into UAE as first international expansion

YourLibaas, an Indian start-up for niche female designer wear, is set to enter the UAE in its first expansion internationally, a company executive said.

The company also has plans to explore partnership deals with leading retail chains in the Gulf region as part of its ambitious growth and brand awareness plans.

“Our UAE subsidiary will go operational by the end of this month. We are currently in a pilot mode for testing the access for our products from our online stores there,” Khalid Raza Khan, founder and CEO of YourLibaas, told Arabian Business.

“We plan to move the marketing, procurement and supply chain integration activities of the company to the UAE, while continuing to carry out the production and customer care functions from India,” he said.

YourLibaas will join a long list of Indian companies, including Dabur, Titan, Tanishq, Cleartrip, FreshToHome and TutorComp, that have chosen the Gulf region for their maiden global expansion.

Khalid Raza Khan, founder and CEO of YourLibaas.

YourLibaas – Libaas is an Urdu word for attire – is a niche player in lawn designer apparel.

They sell hand-embroidered lawn wear, or Pakistani suits as they are popularly called.

Khalid said the UAE subsidiary will also cater to the company's customers in international markets