Microsoft Cloud enhances digital experiences through metaverse, AI and hyperconnectivity at Ignite 2021

Microsoft Cloud enhances digital experiences through metaverse, AI and hyperconnectivity at Ignite 2021

4 November, 2021; Dubai, UAE: With the cutting-edge capabilities of the Cloud, Microsoft presented more than 90 new services and updates at Ignite 2021, exploring the breakthrough ways of connecting people, organisations and ideas. This year’s annual conference showcased opportunities in optimising for the new world of hybrid work, assisting customers in building hyperconnected businesses, transforming into digital businesses, and protecting their digital journeys with end-to-end security.

Naim Yazbeck, Regional Director, EPG, Microsoft UAE.

“Every industry in the region has felt the full force of the digital transformation, as enterprises have had to adopt drastically different strategies to keep their organisations secure and stable, requiring them to be technologically flexible”, said Naim Yazbeck, Regional Director, Enterprise and Partner Group (EPG), Microsoft UAE. “The impactful advantages of the Microsoft Cloud will enable people to safely navigate through today’s digital environment, equipping them with future-proof innovations that empower teams to optimise their productivity and strengthen connections in today’s hybrid workplace”.

This year’s Ignite highlighted three major areas of focus:

Powering the metaverse

The Microsoft Cloud provides a comprehensive set of resources designed to power metaverses through IoT capabilities that enable customers to create ‘digital twins’ of physical objects in the cloud and use AI-powered resources to create