Middle East Business: Google launches digital marketing program for Mena startups – Gulf Digital News

Middle East Business: Google launches digital marketing program for Mena startups – Gulf Digital News

Google has announced the completion of the first phase of ‘Startup Expedition’, a new program to help startups boost their growth using effective marketing strategies in the Mena region.

The 6-month program is joined by 13 startups at their growth stage from the UAE, Saudi Arabia and Egypt representing FinTech, Retail, HealthTech and FoodTech.

Startups were exclusively selected and invited to join the program based on their growth plans as well as their commitment to experimenting and achieving results during and after the program. The first phase of the program included a series of workshops presented by 14 experts at Google, covering key areas in digital marketing such as generating leads and driving sales on YouTube and Search, creative best practices, measurement, product, amongst others.

The startups also participated in 1:1 conversations with teams at Google to help address businesses challenges and find sustainable marketing solutions to fuel their growth.

Hisham ElNazer, Mena Startups Lead, said: “We’re very excited about launching our exclusive digital-marketing-first program in Mena to help rising startups in their growth stage benefit from available marketing tools and techniques to scale their businesses and expand successfully. Startups are core contributors to boosting local economies and we’re committed to increase our support