SBWC digital strategies help growth of UAE businesswomen

SourceGulf Today

SBWC quickly adapted its agenda to COVID-19 induced challenges by digitising most of its services in 2020. The year 2020 saw Sharjah Business Women Council  (SBWC) – a NAMA Women Advancement Establishment (NAMA) affiliate – navigating challenges imposed by the coronavirus (COVID-19) pandemic with agility, guiding its membership of 2,000-plus businesswomen to hold their ground and continue to grow in their respective market sectors. Responding to the rapid changes in the global economy and shifting consumer behaviour, SBWC also deployed digital transformation strategies to ensure business continuity and advancement of its members. SBWCVirtualTours: Launched in November 2019, ‘SBWC Tours’ was an awareness campaign intended to introduce businesswomen and entrepreneurs who want to advance their projects, to the related services and offerings of the SBWC. It also sought to connect with businesswomen in local communities who have started their own businesses in Sharjah. Last year, this campaign turned virtual more...