The UAE can be a hub for social innovation

The UAE can be a hub for social innovation

Positive economic outcomes have had a huge role to play

By Samira Khan Published: Tue 24 May 2022, 10:37 PM

Trust has been in the air throughout conversations at Davos. From its relationship to purpose and environmental, social, and governance (ESG) outcomes to the deepening connections amongst changemakers on the sidelines. It is clear that this binding life force, both simultaneously light and heavy, will sustain us through unbearable crises, enhance resilience, and enable us to continue to build a sustainable future for all beings.

Specifically, Edelman Trust Barometer 2022 was released and shows that UAE residents’ trust in government, health authorities, media, and UAE businesses is improving.

Positive economic outcomes have had a huge role to play. However, at the same rate, in the past five months, trust has decreased among the general population in China and the Middle East countries.

Meanwhile, trust has increased in Western democracies, partly due to their collective response in Ukraine. This underscores the need for deliberate efforts to understand stakeholder or citizen sentiment in a real-time way. It also makes the case to channel national resources towards key collective cross-section on some key societal challenges.

Consistency, competence, integrity, and humility have all been linked to trust. The UAE is