Why Dubai is well placed to become the digital art capital of the world

Why Dubai is well placed to become the digital art capital of the world

Expert explains how phygital art works, and why it brings digital art closer to collectors

Published: Wed 1 Jun 2022, 8:09 PM

Generative Gallery is a live audiovisual project driven by the global art community collaboration. Among its many formats are offline exhibitions, online special projects, non-fungible token (NFT) integrations, and public talks delivered by artists and explorers of digital art.

Khaleej Times spoke with Anna Smirnova, the creative producer of Generative Gallery and Radugadesign Studio in Moscow. As an art manager with more than eight years of experience, Anna unravels how a new art form appeared, and why Dubai is well placed to become the world's capital of digital art.

Edited excerpts from the interview:

What is phygital art? How can you describe it?

Phygital (physical + digital) is a hybrid form of art. In fact, it is digital art that exists inside or outside a physical object. The simplest example, which has already hit the mainstream, is an NFT displayed inside a unique screen.

The Revival of Aesthetics by Orkhan Mammadov. Generative Gallery, ToDA

What do I get as a collector when I buy a phygital art?

At our gallery, we make sure that in addition to a digital asset (NFT) the buyer gets a ready-made solution