Abu Dhabi’s Multiply Group fully acquires BackLite Media

Abu Dhabi’s Multiply Group fully acquires BackLite Media

Multiply Group, the Abu Dhabi-based holding company, has acquired 100 percent of BackLite Media, a premier Digital Out-of-Home (DOOH) advertising company with assets in landmark locations in the UAE. The acquisition is a strategic move to expand Multiply’s footprint in the burgeoning Out-of-home (OOH) advertising space. The acquisition is poised to transform the DOOH industry, […]Multiply Group, the Abu Dhabi-based holding company, has acquired 100 percent of BackLite Media, a premier Digital Out-of-Home (DOOH) advertising company with assets in landmark locations in the UAE.

The acquisition is a strategic move to expand Multiply’s footprint in the burgeoning Out-of-home (OOH) advertising space. The acquisition is poised to transform the DOOH industry, introducing innovative and impactful advertising solutions in the UAE and beyond.

Further, the deal encompasses all operating entities of BackLite Media and is a key step in Multiply Group’s broader strategy to enhance and consolidate its Media vertical.

With a portfolio that comprises 86 percent digital and 14 percent static advertising solutions, BackLite Media has established itself as one of the leading media companies in the UAE.

Samia BouazzaCEO & MD Multiply Group

“The full acquisition of BackLite Media is another strategic milestone in our journey to build an integrated multi-brand media powerhouse. This expansion