Agritech startup Produze raises $2.6mn in seed funding by Accel

Agritech startup Produze raises $2.6mn in seed funding by Accel

Produze, an agritech startup serving multiple agri produce categories in countries such as the Middle East, North America and Europa, has raised $2.6 million in Seed financing led by Accel, an American venture capital firm.

The funding round was also led with the participation from All In Capital, and founder and CEOs of Ninjacart, Sammunati, Fashinza, Drip Capital, CityMall, Stellapps, DhanHQ and other investors.

Produze is a first-of-its-kind platform that enables retailers to procure directly from the source country agri producers delivered to their stores, enabling quality guarantee, competitive pricing, complete fulfillment and just-in-time delivery.

The startup digitizes procurement operations through a wide network of source producers, digitized exporting operations, importing operations and last mile logistics.

Mr. Ben Mathew, Co-founder & CEO, Produze said that “Cross border supply chain for agri produce today is fragmented with several intermediaries and poorly managed processes, which creates inconsistency in quality, inefficient prices and wastage, leading to a loss in value for the retailers and distributors. At Produze, we’re enabling seamless commerce between the retailers and agri producers to return this wasted value back to them. The Middle East has been a big strategic focus for Produze, UAE for instance is a dynamic and globalized market relying significantly