Akasa Air partners with WebEngage to enhance customer engagement

Akasa Air partners with WebEngage to enhance customer engagement

- WebEngage to help Akasa Air effectively engage with customers via personalised communication across multiple channels

UAE, KSA, Egypt: WebEngage, the leading marketing automation platform, today announced that it has partnered with India’s newest and most dependable airline, Akasa Air. In line with its strategy to build a tech-first and customer-centric organisation, Akasa Air has deployed WebEngage’s marketing automation platform to enhance its customer engagement strategy. WebEngage will collaborate with Akasa Air to deliver unparalleled customer engagement across its web and mobile channels with relevant, personalized and contextual communication.

Commenting on the partnership, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said, “We are pleased to partner with WebEngage and leverage its cutting-edge marketing automation platform to build brand loyalty, increase customer engagement and drive conversions with one-on-one communication. Akasa is hyper-focused on customer centricity, and the platform will enable us to leverage real-time analytics to connect with users on a channel of their choice.”

Avlesh Singh, Co-founder & CEO, WebEngage, said, “Akasa Air has a unique approach towards its customers which stems from the brand’s values and a customer-centric approach. WebEngage’s retention platform will facilitate Akasa Air to replicate its on-ground and inflight experience across all its digital touchpoints