Al Arabia signs $142M deal for Dubai OOH rights

Al Arabia signs $142M deal for Dubai OOH rights

Credits: UnsplashArabian Contracting Services Co. has announced that its UAE sector’s Al Arabia OOH Digital Company has been granted the rights for outdoor billboards in Dubai worth more than $142 million (AED 522 million).

RTA, the road and transport authority in Dubai granted Al Arabia the rights to install, operate and maintain outdoor advertising billboards for the duration of 10 years and 5 months.

Through the step, Arabian Contracting Services Co. aims to expand its geographical presence and complete Al Arabia’s network and its digital advertising solutions to provide distinctive services to various client segments.

According to Al Arabia, this step has also been taken to elevate and maintain its leading position, and strengthen its market share locally and regionally.

The total number of advertising billboards is 294, which located in various areas in the Emirate of Dubai.

These are present in the areas including the  Sheikh Rashid Al Maktoum Road, Al Khail Road, Umm Suquim Road and Al Khawaneej Street.

The properties include 85 digital billboards and 209 static billboards of different types and sizes, as follows:

143 billboards of Megacom type, including 63 digital billboards and 80 static billboards.

18 billboards of Unipoles type, including 12 digital billboards and 6 static billboards.

23 billboards of Bridge banner