Challenges prompt greater adoption of tech and sustainability – MEED

Challenges prompt greater adoption of tech and sustainability – MEED

Clients are turning to digitalisation and sustainability tools to counter macroeconomic challenges, says Schneider Electric’s Manuel Alzugaray Rodrigues

Businesses in the Middle East and North Africa (Mena) are strongly pivoting to digitalisation and sustainability as a means to override presiding global macroeconomic challenges.

“Organisations are growing increasingly aware that by becoming smarter, they can become more efficient and thereby increase their business returns and cope with challenges better,” says Manuel Alzugaray Rodrigues, vice president, Secure Power – Gulf at Schneider Electric, during an interview with MEED at the Gitex Global exhibition in Dubai.