Digital first: Growing the ecosystem and brand equity during the pandemic

Digital first: Growing the ecosystem and brand equity during the pandemic

AJMS Global Consulting, earlier known as Morison UAE Consulting GRC was rebranded and became an independent entity in 2018. As part of the re-branding, the entity retained its clients, employees and partners. The purpose of launching a new brand was to fill the void of a niche consulting firm that has hands-on experience of delivery in GCC. Since then, the firm has grown leaps and bounds and currently operates as a network of full members and affiliates across the UAE, Oman, Bahrain, Kuwait, Jordan, India, Hong Kong, the UK, Netherlands and Kazakhstan. The activities of the firm are in four major verticals i.e. GRC, Tax, Technology and Management Consulting, each having its own Sub-Service Lines. AJMS Global comprises of professionals with previous experience in Big Four, leading banks, insurance companies, exchange houses, regulators, and global IT powerhouses. As of now, the firm provides services to around 350 FI and non-FI clients in the region, and overall has served more than 1,000 clients. The firm and its Founder have been bestowed with several awards. To quote a few, would include Superbrand, Finnext, APAC Entrepreneur, Global Youth Icon, Best InsurTech Solution of the Year 2022, Best KYC Onboarding Solution etc. In addition