Digital-media veteran Sadia Akhter joins leading marketing company YAAP

Digital-media veteran Sadia Akhter joins leading marketing company YAAP

- As a Partner, Sadia Akhter joins YAAP as it makes great strides in influencer marketing in the Middle East, bringing to the table a unique mix of longevity in the industry, multidisciplinary experience, and a stellar track-record

Dubai, UAE: YAAP, a Dubai-based specialized influencer marketing company, today announced the appointment of seasoned media professional Sadia Akhter as a Partner. In a career spanning over 19 years across key verticals such as digital media, programmatic and influencer marketing, and advertising, Akhter has helmed successful campaigns for reputable brands, fostered and led multiple teams, and delivered measurable results.

“Sadia Akhter joins us at a watershed moment characterized by growing partnerships with local and global agencies, expansion pan-GCC, and a foray into emerging avenues such as Web 3.0. Her stellar track record and wealth of experience accrued through an evolutionary period in digital media complement YAAP’s ambition of becoming synonymous with influencer marketing in the region,” commented Arshad Zaheer, Senior Partner, YAAP.

Before joining YAAP, Sadia Akhter was leading Sociallyz, a data-driven influencer marketing company she co-founded. She was instrumental in driving the company’s influencer-marketing efforts for household names such as Microsoft and Pizza Hut. Her cross-cultural experience was shaped by stints across the UK