Driving innovation: The age of electric vehicles

Driving innovation: The age of electric vehicles

Despite traditional combustion engine (ICE) cars dominating the automotive market, electric vehicles have risen to become some of the hottest products of the decade, thanks to their ability to decarbonise road transportation and help drivers save money on petrol. Impressively, interest is only climbing. In 2023, electric car sales are expected to reach 14 million, meaning they will account for 18 per cent of all cars sold globally this year alone. Although consumer interest in EVs remains high, awareness of their benefits is low. With the switch requiring time and money, reliance on combustion engines won’t phase out overnight. So, how can we get consumers up to speed and support the transition? With this new sector developing rapidly, it’s more important than ever for supporting industries, like lubricants, to continue to innovate, so that consumers can achieve high vehicle performance and gain clear insight into the realities of EV ownership.

Consumer appeal

Many see electric or hybrid vehicles as offering an accessible, long-term route forward when considering maintenance, cost, convenience, and environmentalism. While battery electric vehicles (BEVs) are currently the only type of EV on the market, there are two types of hybrid vehicles (HEV and PHEV) — and it’s worth noting