Dubai Chamber launches CSR program to help SMEs – Saudi Gazette

Dubai Chamber launches CSR program to help SMEs – Saudi Gazette

Dubai Chamber launches CSR program to help SMEs





DUBAI “” Dubai Chamber of Commerce and Industry has announced the launch of its Business Mentoring and Support (BMS) Program, a CSR initiative designed to help SMEs in Dubai navigate new challenges posed by the Covid-19 pandemic, by pairing them with large corporations that can offer support and mentorship where needed.

The first-of-its-kind program, established by Dubai Chamber's Centre for Responsible Business, will see SMEs in Dubai paired with large companies offering professional advice and resources tailored to unique needs, and helping participants strengthen business skills and competencies. At the same time, it provides an opportunity for large corporates to enhancer their CSR impact and contribute to the development of Dubai's economy.

The Coca-Cola Company will launch the first initiative supported by the Dubai Chamber BMS Program. As part of Coca Cola's Open Like Never Before initiative, the company will donate 250,000 facemasks and $240,000 worth of products to 3000 restaurants and small stores across the UAE, and advise the retailers with in-store safety communications and social awareness campaigns designed to encourage customers to support local stores.

"Given the unprecedented challenges faced by SMEs in the current business landscape, it was a