Dubai: Microsoft unveils a taste of cloud, mixed reality and cyber security in Gitex

Dubai: Microsoft unveils a taste of cloud, mixed reality and cyber security in Gitex

The company introduced a new use for its HoloLens 2 device that utilises advanced Metaverse technologies to create a unique experience for tourists, allowing visitors to experience attractions virtually

Published: Mon 10 Oct 2022, 6:34 PM

Microsoft brought a taste of what the future of mixed reality will look like to Gitex Global 2022 on Monday, as the region’s premier technology exhibition got underway at Dubai World Trade Centre. The company’s attendance at Gitex 2022 occurs in the third-anniversary year of its UAE cloud data centres, which continue to empower organisations on their digitisation journeys.

During the event, under the theme ‘Believe the hype, it’s real. Enter the next Digital Universe’ Microsoft’s Gitex 2022 hub, featuring 26 of Microsoft’s partners, and exhibits at DevSlam and X-Verse jointly showcase the latest initiatives and products, with industry solutions for fintech, retail, education, cybersecurity, smart cities, and energy and utilities.

For its flagship showcase, Microsoft has partnered with Kagool to introduce a new use for its HoloLens 2 device, that utilises advanced Metaverse technologies to create a unique experience for tourists, allowing visitors to experience Dubai attractions virtually using Microsoft AI capabilities.

Naim Yazbeck, General Manager (GM), Microsoft UAE, told Khaleej Times, “We believe a metaverse is enabled