Dubai seeks to accelerate growth of media amid tech developments: Sheikh Ahmed

Dubai seeks to accelerate growth of media amid tech developments: Sheikh Ahmed

Discussions at this year's Emirati Media Forum explored how advanced digital technologies, such as artificial intelligence, can be deployed to raise the competitiveness of the media sector

Published: Tue 11 Apr 2023, 12:40 PM

With the evolution of technology, media professionals should be equipped with new skills to remain relevant, a top Dubai government official said.

Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, chairman of the Dubai Media Council, said the media should make the most of opportunities arising from new technologies and work to mitigate challenges that could hamper the industry’s growth.

"We seek to accelerate the growth of Dubai’s media sector and enhance its ability to keep pace with rapid changes sweeping the global industry. We firmly believe in the media’s ability to serve as a key partner in driving Dubai’s development," Sheikh Ahmed said during the eighth edition of the Emirati Media Forum (EMF) on Monday.

Leading media personalities, heads of UAE institutions, prominent writers, and intellectuals came together for the event held at the Dubai Press Club.

“Technology is changing the way many sectors operate. Dubai’s advanced infrastructure and capabilities place it in an ideal position to shape a bright future for itself. The media must play a strong role in