e& International partners with Singapore-based Circles to form digital telco JV

e& International partners with Singapore-based Circles to form digital telco JV

e& international, part of UAE’s e&, has entered into a strategic partnership with Circles, a global technology company based in Singapore, to bring best-in-class digital experiences to customers across its operating markets and beyond.

e& International, which is responsible for growing the international portfolio of world-class modern digital telcos, has formed a joint venture with Circles to empower its network of Mobile Network Operators (MNOs) and other operators based in the region to launch digital telco brands that deliver delightful digital experiences for the digitally savvy generation.

Circles is a global technology company that’s reimagining the telco industry with its SaaS platform, Circles X, and helping operators launch and operate successful digital brands. Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in partnership with M1 in Singapore, Chunghwa in Taiwan and Optus in Australia. Circles have also partnered with other national MNOs such as XL Axiata in Indonesia to launch Live.On and KDDI Corporation in Japan to launch POVO 2, enabling them to accelerate growth and capture market share within a short period of time.

The agreement will enhance e& International’s position as a pioneer in bringing broad-spectrum technologies to