E& introduces recycled Green SIM Cards

E& introduces recycled Green SIM Cards

Abu Dhabi: e& has announced the introduction of an eco-friendly Green SIM Card initiative for its UAE customers in the run-up to the upcoming

28th Conference of the Parties to the UNFCCC (COP28) in Dubai.

As the Principal Technology Partner of the event, sustainability remains a key factor in e&’s overall mission to meet its 2030 net-zero target as it accelerates the implementation of climate action projects in its UAE operations. With the country hosting COP28 and declaring 2023 as the 'Year of Sustainability', e& is accelerating the pace of its green initiatives to enable a low carbon society, reduce environmental impact and promote sustainability.

The Green SIM Cards initiative is part of e&’s Environmental, Social, and Governance (ESG) commitment to create a greener tomorrow by actively tackling climate challenges at all levels of its operations.

Manufactured from recycled consumer electronics, the new cards are more environmentally sustainable than traditional cards with lower carbon footprint. Over half a million Green SIM Cards have been procured to widely cater to visitors and attendees arriving in the UAE for the COP28 event.

Obaid Bokisha, Group Chief Operating Officer, e&, commented: “We are delighted to introduce Green SIM Cards as part of our