E& money and Mastercard enter into a one-of-a-kind partnership to transform digital payments for 10mln consumers in the UAE

E& money and Mastercard enter into a one-of-a-kind partnership to transform digital payments for 10mln consumers in the UAE

- e& money becomes the principal member to Mastercard as the first telco-backed issuer in the UAE.

- Payments will be made using prepaid card to ensure secure transactions.

Dubai, UAE: e& money - the fintech arm and financial super-app of e& life - today announced its partnership with Mastercard to transform and evolve the way customers make payments via an exclusive prepaid card - enabling payments anywhere in the world and offering the flexibility and convenience of using virtual and physical cards.

The e& money card significantly enhances the current proposition, where customers have a digital wallet to make peer-to-peer transfers, international money transfers, payments, and much more.

Khalifa Al Shamsi, CEO, e& life said: “In recent years, the payments landscape has undergone a massive transformation, with innovations in products and customer experience. Our partnership with Mastercard will reinforce our goal of becoming the region's leading financial super app. The card will enable e& money to drive financial inclusion in the UAE and make digital payments accessible to all segments of our society.

“We are excited about the possibilities and opportunities that the card will bring, and will constantly push the boundaries to introduce new digital fintech solutions that will enrich the financial experiences