Emirates NBD launches global call for metaverse start-ups to transform the future of banking

Emirates NBD launches global call for metaverse start-ups to transform the future of banking

- Bank's first play in the metaverse to enhance customer experience for the new virtual economy

- Aligned with the Dubai Metaverse Strategy aimed to position Dubai in the top ten metaverse economies of the world

Dubai, UAE: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has launched a global accelerator programme for metaverse start-ups to enhance customer experience for the new virtual economy, in partnership with the Dubai International Financial Centre (DIFC) Fintech Hive, the largest financial technology hub in the Middle East, Africa and South Asia (MEASA) region, and powered by technology provider Microsoft.

Marking Emirates NBD’s first play in the metaverse, the accelerator programme positions the bank as a leader in the next phase of banking innovation in alignment with the Dubai Metaverse Strategy aimed at placing Dubai in the top ten metaverse economies of the world, supporting more than 40,000 virtual jobs by 2030 and adding USD4 billion to Dubai’s economy in five years.

With 94% of all financial transactions and requests conducted outside the branches, the bank is exploring new technologies in the web 3.0 world to expand its digital footprint and create immersive experiences for our customers.

Emirates NBD is scouting