Emirates NBD revamps digital bank Liv with new value proposition targeting Gen Now

Emirates NBD revamps digital bank Liv with new value proposition targeting Gen Now

Strategic redirection aimed to further consolidate Emirates NBD’s dominant market presence and reaffirm its position as a digital pioneer leading innovation in the region’s banking sector Launches transformed brand identity with motto ‘Liv Ahead’, symbolizing a digital bank offering customers a cut above the rest Dubai, UAE: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region, has revamped its digital bank Liv, with a new value proposition targeted at Generation Now (Gen Now) empowering them with a better financial future through innovative offerings and a superior digital experience. Reflected in its new tagline, ‘ Liv Ahead’ , Liv’s differentiated value proposition offers customers a host of new innovative and rewarding products and services. It is the first digital bank to introduce The Bonus Multiplier Account, with a gamified structure and rewarding customers for their loyalty, giving them a 3% increment on their salaries every month. It is also the first digital bank to offer the Money Ahead Deposit, a 4-month fixed deposit with a lucrative interest rate of 4% giving users interest upfront on day one instead of waiting for the deposit tenure to receive the interest. Liv’s customers benefit from some of