Etisalat by e& brings out ‘Apps 360’ platform to digitally empower SMBs

Etisalat by e& brings out ‘Apps 360’ platform to digitally empower SMBs

UAE-based multinational telecommunications services provider, etisalat by e& has launched Apps 360, a new product designed to allow small and medium-sized businesses (SMBs) to build a customized bespoke mobile application.

The app-building solution is offered in partnership with Builder.ai, an easy and accessible AI-powered next-generation software development platform enabling every individual and business to turn their ideas into software.

The new Apps 360 is part of etisalat by e&’s strategy to cater to the growing need for SMBs to have a robust digital platform to enhance their brand value, connect with their customers online and provide first-class customer service.

Esam Mahmoud

SVP – SMB

etisalat by e& “SMBs require digital platforms like mobile apps to expand their customer base, digital presence, and service and transaction levels. We have a significant opportunity to cater to this market segment and understand their requirements since they are the enablers of the UAE economy. Through Apps 360, we are able to provide SMBs with a simple, fast, and economical app-building solution to connect businesses with customers and help them grow in the digital age.”

Using cutting-edge technologies, the new Apps 360, powered by Builder.ai Studio Store, will offer comprehensive solutions including end-to-end inventory management, product catalog capabilities, secure payments, user