Etisalat by e& launches Apps 360 for SMBs in partnership with Builder.ai® to digitally empower businesses

Etisalat by e& launches Apps 360 for SMBs in partnership with Builder.ai® to digitally empower businesses

Abu Dhabi, UAE: etisalat by e& today announced the launch of Apps 360, a new product designed to enable small and medium-sized businesses (SMBs) to build a customised bespoke mobile application. The app-building solution is offered in partnership with Builder.ai®, an easy and accessible AI powered next generation software development platform enabling every individual and business to turn their ideas into software.

Using cutting-edge technologies, the new Apps 360, powered by Builder.ai Studio Store® will offer comprehensive solutions including end-to-end inventory management, product catalogue capabilities, secure payments, user order tracking, and internal team management. It also provides an admin console with multiple roles, permission management, and account creation options, and is backed by Builder Care and cloud-based support.

The new Apps 360 is part of etisalat by e&'s strategy to cater to the growing need for Small and Medium-sized Businesses (SMBs) to have a robust digital platform to enhance their brand value, connect with their customers online and provide first-class customer service.

It offers verticalised applications specific to industries such as healthcare and fitness, grocery, restaurants, e-commerce, and more. It also enables businesses to offer richer engagement by identifying customer profiles, and interests, and executing relevant, targeted and personalised communications in real time.

Esam