Etisalat by e& launches ‘Apps 360’ to digitally empower businesses

Etisalat by e& launches ‘Apps 360’ to digitally empower businesses

Etisalat by e& has announced the launch of Apps 360, a new product designed to enable small and medium-sized businesses (SMBs) to build a customised mobile application. The app-building solution is offered in partnership with Builder.ai, an AI-powered software development platform, reported state news agency . Apps 360 will offer comprehensive solutions including end-to-end inventory management, product catalogue capabilities, secure payments, user order tracking and internal team management. It also provides an admin console with multiple roles, permission management and account creation options, and is backed by Builder Care and cloud-based support. The Apps 360 is part of etisalat by e&’s strategy to cater to the growing need for SMBs to have a robust digital platform to enhance their brand value, connect with their customers online and provide first-class customer service. It offers verticalised applications specific to industries such as healthcare and fitness, grocery, restaurants, e-commerce, and more. It also enables businesses to offer richer engagement by identifying customer profiles, and interests, and executing relevant, targeted and personalised communications in real-time. Esam Mahmoud, senior vice president – SMB, etisalat by e& UAE, said: “SMBs require digital platforms like mobile apps to expand their customer base, digital presence, and service and