Fintech firm Payfort launches Dh1m initiative to help start-ups amid Covid-19 pandemic – The National

Fintech firm Payfort launches Dh1m initiative to help start-ups amid Covid-19 pandemic – The National

Fintech firm Payfort launches Dh1m initiative to help start-ups amid Covid-19 pandemic. The Dubai-based firm will fund a three-month digital marketing campaign for more than 100 customers. Amazon-owned Payfort is to spend Dh1 million backing its start-up and small business customers hit by tougher economic conditions caused by the coronavirus pandemic.. The #StartUpStayUp initiative will involve a three-month digital marketing campaign promoting more than 100 of its customers' businesses across a number of media channels, the Dubai-based financial technology firm said in a statement on Thursday.. "The Payfort team understands that this is a critical time for many start-ups and small and medium businesses .... The new initiative aims to help businesses by increasing traffic on their websites, driving more sales.. The company said the campaign will be launched in the UAE before being rolled out to Saudi Arabia and Egypt.. It has teamed up with Emirates NBD bank in the UAE, Commercial International Bank in Egypt and Saudi British Bank in Saudi Arabia to promote the campaign through customised announcements to a targeted audience.. "Start-ups need support now more than ever “¦ this initiative will lead them towards operational continuity and economic sustainability during these hard times," said Rashwan