French startup LiveCrew wins Future of Luxury Retail Challenge

French startup LiveCrew wins Future of Luxury Retail Challenge

- Over 250 startups from 30 countries pitch to transform the way luxury brands interact with their customers.

Dubai: Dubai Future Foundation has announced LiveCrew, a French startup, as the winner of the Future of Luxury Retail challenge which attracted more than 250 startups from 30 countries. The first-of-its-kind initiative seeks to bring the brightest minds together to contribute to the advancement of the retail sector’s customer experience.

Launched in April, the Future of Luxury Retail program is a collaboration between Dubai Future Accelerators (DFA), a Dubai Future Foundation initiative, and luxury brand Richemont. The challenge provided an opportunity for entrepreneurs and innovators to develop customized experiences in the luxury retail sector that meet the needs of customers and enhance brand engagement.

The startups’ solutions also aim to prompt brands to deploy the most advanced technologies to analyze data, study customer behavior and interaction, and enhance communication with customers through various digital and traditional channels in innovative ways.

The final phase of the Future of Luxury Retail challenge shortlisted five startups from the UK, France, and the USA, including LiveCrew, Wanna Fashion, Spaycial, Emperia, and Q’emotion. The companies were invited to Dubai to participate in a comprehensive eight-week program to develop their projects, in