Future of media is digital: CEO New Media Academy

Future of media is digital: CEO New Media Academy

The academy's strategies are aligned with the UAE's post-Covid strategies.





A digital future needs a workforce conversant in digital medium. Recently, His Highness Sheikh Mohammed bin Rashid al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched New Media Academy that aims to educate and empower a digital-first future workforce. In an interview with Khaleej Times, its CEO Rashid Al Awadhi tells us why digital learning has become the need of the hour and how Covid-19 has expedited that process.

As CEO of New Media Academy, what are the key goals you plan to deliver on?

His Highness Sheikh Mohammed is one of the leaders of influence on social media. He has always wanted that to spread as much as possible across his people. Last year, he launched 10 articles about how to be on social media, which had a lot to do with being curious, cultural and friendly. He instructed us to open this academy. It came at the perfect time because when people talk about digital transformation, they assume it is technical; it is, in fact, a mindset. When Covid-19 happened, it exposed a lot of entities because they weren't ready for the digital