GCC digital market outlay at $4.5b – GulfToday

GCC digital market outlay at $4.5b – GulfToday

Dailyhunt, India’s local language content discovery platform powered by VerSeInnovation, announced its global expansion with an office in the Middle East (ME) thriving business hub Dubai. VerSe Innovation, currently valued at $5 billion has rolled out its offering of Dailyhunt in the Middle East countries including UAE, Saudi Arabia, Bahrain, Oman, Qatar, and Kuwait. Umang Bedi, Co-founder, VerSe Innovation (Parent Company of Dailyhunt) told Gulf Today that the UAE is one of the world’s most vibrant economies and is experiencing an exponential phase of growth, adding that the GCC is one the largest consumer markets in the world with huge digital outlay at $4.5 billion. He noted that the Internet penetration is at 98% in the GCC market showing extremely savy market. “As a part of our global expansion strategy, we are excited to bring Dailyhunt to audiences in the Middle East Market. Dailyhunt has constantly strived to deliver content that has informed, enriched, and entertained audiences in different languages. There is a tremendous opportunity to tap into the unmet content needs of the Middle East market, given the rich linguistic diversity and an extensive news consumption behavior of the market. In this strategic growth plan, we will soon expand