Generation Start-up: how Twig aims to help people to become savers – The National

Generation Start-up: how Twig aims to help people to become savers – The National

When the founders of Twig, a Dubai-based personal finance management application, started working on their FinTech start-up in 2021, their dream was to help solve the region’s low financial literacy rate and empower people to “branch out” and become regular savers.

Now that they have been granted in-principle approval to operate their platform from the Dubai International Financial Centre (DIFC), that dream is fast becoming a reality, with the founders planning to formally launch the Twig mobile-only app later this month.

“Saving money and financial literacy is a global problem,” says Chafic Idriss, who has a background in financial education at the Institute of Finance in Lebanon and founded Twig with Karam El Dik and Rayan Antonios.