Gitex Global 2022: UAE’s technology giant e& takes its first step into metaverse

Gitex Global 2022: UAE’s technology giant e& takes its first step into metaverse

The company invites visitors to enter the next digital universe with the soft launch of its virtual world — e& universe

e& universe is going to revolutionise customer experience and empower users with opportunities to traverse both the virtual and physical worlds.

Published: Sun 9 Oct 2022, 7:20 PM

e&, formerly known as Etisalat Group, is set to enthral visitors at Gitex Global 2022 by inviting them to enter the next digital universe with the soft launch of its virtual world — e& universe.

Hatem Dowidar, Group CEO, e&, said this move marks a significant achievement in the group’s transformation journey to a global technology and investment conglomerate, as it takes its first steps into the metaverse.

“Metaverse technology may be in the early incubation stages, given that it needs high-bandwidth and low-latency communications to work at scale. Still, telcos must consider harnessing its potential for the betterment of lives, whether it is a virtual playground or shopping destination, or even using it as a training ground for smarter, more efficient AI and industrial manufacturing processes.

To get it to work at the grand scale we all envision will require robust connectivity solutions. This is where 5G becomes the fulcrum, given that mobile networks may not