Gitex in Dubai: Sitecore leads from the front in offering ‘composable solutions’ amid big focus on the Middle East

Gitex in Dubai: Sitecore leads from the front in offering ‘composable solutions’ amid big focus on the Middle East

The compnay is helping organisations around the world own the experiences they create for their customers, constituents, and supporters

Published: Fri 14 Oct 2022, 7:57 PM

In 1998, five friends – Thomas Albert, Jakob Christensen, Peter Christensen, Ole Thrane, and Michael Seifert — founded Pentia A/S, a systems integration company focused on implementing websites built with Microsoft technologies. Thrane, after developing one website after another, decided to write a script to automate aspects of the process. He didn’t know it then, but he had just written Sitecore’s first code.

While implementing websites, the team began to imagine a better future for digital marketers: What if marketers could deliver meaningful and engaging online brand experiences without leaning on developers? The next year, they released the first version of Sitecore – a new way to manage digital content.

In 2001, the Sitecore Corporation was founded, with Seifert as the Chief Executive Officer (CEO), and Sitecore began taking the content management system (CMS) market by storm.

A strategic path to international expansion

Sitecore opened offices in Copenhagen, Denmark, and Ukraine in 2002. But it was the company's early expansion into the United States (US) that set it apart from other Danish technology companies.

Since Sitecore’s inception, all software and documentation