Global consultancy Prophet to set up shop in Dubai, as GCC market shows buoyancy

Global consultancy Prophet to set up shop in Dubai, as GCC market shows buoyancy

Prophet, a leading global growth and business transformation consultancy, is starting its operations in Dubai to serve the growth market in the six-nation Gulf Cooperation Council (GCC).

Tosson Noshokaty, Managing Partner at Prophet, shed light on the inspiration behind the name that resonates well in the Middle East.

“Our essential commitment is to unleash the power of people, businesses and brands. We’re working with clients in the region that are shaping the cultural future and collaborating with a global mission.”

The company, which has been advising a vast portfolio of leading regional and international companies across the Middle East and Africa (MEA) region, including Saudi Aramco, Qatar Media City, First Abu Dhabi Bank, Metlife, MiSK Foundation, Ora Developers and Kitopi, has identified Dubai as a key market for global consultancy services.

“The Middle East is home to some of the most exciting business developments and transformations. The region has experienced significant growth in transformative projects across all sectors over the past few years,” Noshokaty said.

He elaborated on his company’s business models.

“We’ve a standardised approach based on human-centred design methodology when working on business model innovation projects. We’ve recently been working with a host of clients to reframe a direct-to-consumer business model for their business-to-business