GM Middle East pioneers ‘Technologist’ role across dealerships to enhance education on in-vehicle technology

GM Middle East pioneers ‘Technologist’ role across dealerships to enhance education on in-vehicle technology

Dubai, United Arab Emirates – General Motors Middle East continues to expand its mission for a connected and electrified future of mobility through the introduction of a dedicated in-dealer technologist role, that champions education and exposure for potential and existing customers to EV technology, vehicle connectivity and sophisticated in-vehicle technologies.

The newly presented position by GM advances its transformation as a company, whilst bringing on board six dealer partners to pilot the role for Chevrolet, GMC, and Cadillac. The move spans various regional markets of operation including Bin Hamoodah Auto in UAE, Alamana Auto for Sale Automotive Vehicles Co. SPC and Behbehani Motors Company in Kuwait, Mansour Automotive Company (MAC) in Iraq, National Motors Company in Bahrain, and Aljomaih Automotive (AAC) in Saudi Arabia. Alongside the 12 dealership Technologists hired, OnStar – GM’s innovative in-vehicle technology, has also assigned 17 Technologists from its own suite of OnStar Advisors to provide 24/7 product knowledge support via the regional contact center.

The Technologist role facilitates GM’s ambidextrous business strategy, where prior to interacting with customers, technologists are required to complete an extensive training program covering key technologies with, both, online and practical on-product exploration, as well as brand and skill emersion supported by GM