Homegrown UAE cosmetics brand seeks to make it big

Homegrown UAE cosmetics brand seeks to make it big

Inspired by Ayurveda, Qaadu conceived in the UAE, launches operations

Shafin Kalathingal, Founder of Qaadu

Published: Thu 15 Jun 2023, 7:20 PM

The global beauty and personal market is expected to reach $729 billion by 2026 while the Middle East & Africa region is worth $36 billion, and is expected to reach $61 billion by 2026, according to Euromonitor. GCC countries continue to have one of the highest per capita spend globally of $250 within the category.

Seeking to cash in on this rising trend, Qaadu, a premium brand specialising in ayurveda, plant-based, cruelty-free beauty and wellness products, announced its official launch in the UAE. Inspired by Ayurveda, Qaadu was conceived in Dubai.

“Recognised as a cosmopolitan centre that thrives on diversity, innovation, and sustainability, Dubai provides an ideal platform for our brand. We anticipate that the clientele of Dubai will embrace the product range that Qaadu has to offer,” said Shafin Kalathingal, Founder of Qaadu.

During the Covid crisis, Kalathingal, who was an investment banker in the UAE, lost his job. However, refusing to succumb, he launched Qaadu.

Qaadu, which translates to ‘forest’ in several Indian languages, takes inspiration from nature and herbal remedies for all its formulas. Qaadu has partnered with several pharmacies and hypermarkets