India’s makeO acquires UAE-based Smileneo

  • Date: 21-Feb-2023
  • Source: Wamda
  • Sector:Technology
  • Country:UAE
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India’s makeO acquires UAE-based Smileneo

Source: WAYA

makeO acquired UAE’s healthtech startup Smileneo, with aims for the combined entity to become the largest clinical beauty technology platform across both the Asian and the MENA markets, with the scale to match consumers’ demand.

Founded in 2019 by Jonathan Doerr, Smileneo and its orthodontic partners offer safe and effective doctor-prescribed and monitored clear aligners to straighten teeth for smiles through a network of more than 30 licensed partner orthodontists in the United Arab Emirates, Saudi Arabia, Bahrain, and Qatar.