InstaShop acquires B2B E-commerce GroCart to enhance online marketplace for B2B businesses across MENA

InstaShop acquires B2B E-commerce GroCart to enhance online marketplace for B2B businesses across MENA

Dubai - InstaShop, the leading online marketplace for supermarkets, pharmacies, pet shops and other businesses in the Middle East, announces its acquisition of GroCart, a B2B wholesale marketplace service known for its exceptional customer experience and wide product selection. GroCart streamlines retail supply chain logistics for FMCG retailers through a user-friendly web platform. With 15,000 successful orders and partnerships with over 200 leading suppliers offering more than 5,000 products in the UAE, GroCart plans to expand its smart B2B operations across the MENA region, targeting countries with a high concentration of small shops such as Egypt. This strategic move solidifies Instashop's commitment to expanding its market presence and enhancing the convenience and accessibility of grocery shopping for customers as well as businesses. The acquisition of Grocart represents a significant milestone as InstaShop is now poised to become the go-to platform for businesses in the region looking to streamline their operations and improve their bottom line. This move will also enable InstaShop to expand further into the lucrative Traditional Trade & HORECA business, as the FMCG wholesale industry market size is USD40 billion in UAE alone. This acquisition aligns with InstaShop's mission and aggressive regional growth strategy. “We recognize the evolving