Into the metaverse: BPG launches BPGverse – a virtual HQ for creative innovation, collaboration and interaction

Into the metaverse: BPG launches BPGverse – a virtual HQ for creative innovation, collaboration and interaction

- Board members from WPP – Dominic Grainger and Toby Hoare – along with WPP Global Chief Creative Officer Rob Reilly, highlighted the power of creative transformation.

- The 2022 offsite also featured the award-winning creative director, author, design and agency veteran Michael Janda as a keynote speaker.

Dubai, UAE: Award-winning, ‘integrated by design’ agency in the MENA region – BPG (part of the WPP Network) has launched its virtual headquarters, BPGverse.

This is a digital reality space for interactions and engagement between agency teams, clients and brands. BPG’s portfolio of industry-disrupting clients get to experience and explore a 360-degree, immersive approach to comms solutions, just as they would in the real world.

The BPGverse offers exciting possibilities for brands and clients: from launch events and monthly scrums to immersive, richly experiential events that can be attended by anyone from anywhere in the world. It reflects the region’s growing clout as a metaverse economy and a global hub for the metaverse community, supported by regional developments such as the Dubai Metaverse Strategy, which aims to attract more than 1,000 companies in the fields of blockchain and metaverse and support more than 40,000 virtual jobs by 2030.

Created and conceptualised in-house, BPGverse was launched during BPG’s