Kia aims to chart a new course for the Software Defined Vehicle era with its flagship EV9 electric SUV

Kia aims to chart a new course for the Software Defined Vehicle era with its flagship EV9 electric SUV

- The EV9 is poised to lead the charge into a new era of Software Defined Vehicles (SDV) with unified software systems and integrated controller technology

- Newly launched Kia Connect Store enables customers to update their vehicle anytime and anywhere, with features such as Remote Smart Parking Assist 2 and Lighting Pattern

- Kia Connect Store will gradually expand offerings to include digital products that align with customer preferences in entertainment, gaming, and sound

(Dubai, United Arab Emirates) – Kia today introduced its Software Defined Vehicle (SDV) technology through its EV9 SUV’s on-demand features and over-the-air (OTA) software updates, allowing customers to remotely purchase and install new software functions based on their needs. Kia, which is affiliated with Hyundai Motor Group, has recently launched its flagship electric SUV, the EV9. Notably, it is the Group’s first model to offer a range of digital features and services accessible via the Kia Connect Store.

The EV9's electrical/electronic (E/E) architecture allows for OTA software updates, giving customers the added flexibility to select the features they want to upgrade. In addition to innovative experiences, such as Highway Driving Pilot (HDP)[1], which provides conditional Level 3 autonomous driving, further on-demand services will be continuously introduced through the Kia