LifeOnScreen acquires MMP Worldwide in $29.95mlm deal

LifeOnScreen acquires MMP Worldwide in $29.95mlm deal

Dubai-based MMP World Wide (MMPWW) has announced its acquisition by LifeOnScreen in a AED110 million ($29.95 million) deal that will see the programmatic pioneer integrated into state-of-the-art technology for screens and digital out-of-home (DOOH) solutions.

Alexandre Hawari, CEO of Akama Holding, said: “Today we announce the successful sale of our entire stake in MMPWW. The sale yielded a 22x return on Akama’s initial investment, resulting in a significant return for its investors.

“It’s been an incredible journey to get to this stage and the time is right for a transition. The shared values and ambitions of both companies align perfectly and although it’s bittersweet to say goodbye, I know that I’m leaving the team in excellent hands. Congratulations to everyone - I wish them all the best with this new phase.”

Powered by automation to scale delivery of communications to consumers, MMPWW aims to create the next generation ad tech solution through effective data mining and tech driven attribution modeling, offering a cookieless targeting approach to digital advertising.

The deal will allow LifeOnScreen to advance further into the digital and tech space, consolidating the full MMPWW portfolio and aid expansion into new markets. A key draw for the acquisition, MMPWW’s strong foothold across the